It doesn’t matter whether you are a freelancer, web designer, stay at home mom or a college student – if you are looking to improve your lifestyle, spend time in upgrading your fashion.
Being normal is always boring and the joy of dressing is really an art.
Want to become more stylish? There are two ways: either hire a professional fashion designer or do it yourself.
Unless you are a celebrity or born with a golden spoon, you can’t afford most fashion designers. I know no one wants to start with a designer because most of us simply can’t afford, so that leaves with the choice of DIY (Do It Yourself) fashions.
So if you are looking for effortless ways and ideas to become more fashionable, I highly recommend you to start following the best fashion blogs in India in 2022 which I’m going to cover in this post.
They not only help you learn the best ways to wear what you own or help you become how to look more confident with your outfit or lifestyle. We all know that, if you wear the right outfit, you will automatically become confident. And who doesn’t want to become more stylish, confident and want to have celebrity looks?
Are you ready? Let’s jump into the details.
20 Best Indian Fashion Blogs from Top Fashion Bloggers
1. Akanksha Redhu
Who runs this blog?
As the blog domain says, Akanksha Redhu is the owner of this blog and launched it back in 2010 sharing lifestyle and fashion tips.
Why should you follow?
The blog mainly covers posts varying from fashion to beauty to food. She not only talks about the best outfits one should wear but also discusses what jewellery and accessories to wear.
In a nutshell, Akanksha helps you become more stylish, fashionable and wear stunning outfits within breaking the bank. It’s the perfect destination for all fashion enthusiasts to enhance their lifestyle.
2. Cherry On Top
Who runs this blog?
Sayantini is the owner of Cherry On Top which is a beauty and lifestyle blog started this blog in January 2013.
She keeps trying different products from skincare to makeup and gives you best advice on fashion and beauty.
Why should you follow?
Sayantini’s passion for makeup and beauty-related stuff is the reason why you should read her blog as she covers a ton of beauty and fashion related advice that you can use before you spend money on specific beauty related products.
If you’re looking for the one stop Indian fashion blog that covers everything from beauty to fashion to skin care, you should definitely check out Cherry on Top.
3. Vanity No Apologies
Who runs this blog?
Anshita Juneja, a Delhi based blogger is the founder of this blog. This was launched in 2010 and in the last 5 years she took this blog from zero to hero, well this blog has over 25,000 social media followers.
Why read it?
You will get the latest reviews on the fashion products you would love to use, so you can save your money before even investing on fashion products.
This blog has a reader query section that helps you find better answers for your all fashion related questions. It also breaks down all the celebrity products so you can try them on your own to look stylish.
4. Purushu
Who runs this blog?
The blog is run by Purushu and was created in 2009 to record his journey as a fashion design student while studying at NIFT New Delhi.
Why should you follow?
Purushu is not only the fashion Contributor at The Hindu, but also named by few of the celebrities such as Marc Jacobs.
The blog is a must read for fashion enthusiasts who want to have a stunning looks without spending a lot of money on their outfits.
Purushu’s expertise in fashion illustration, draping, creative pattern making, garment construction, history of costume and fashion inspires you to become more fashionable.
5. Guilty Bytes
Who runs this blog?
Devina Malhotra, a Punjaban’s blog that discusses mostly about the latest fashion trends. This is a trend setter blog in Indian fashion industry with a whooping 60K+ followers on Facebook.
Why should you follow?
Whether you want to get a new hairstyle to boost your confidence or want to try to the latest fashion trends to upgrade yourself within a budget, checkout Devina’s blog and you will be blown away with her tips, DIY guides and tutorials on fashion.
6. Gia Says That
Who runs the blog?
Gia Kashyap is the founder of GiaSaysThat that was launched in 2010. She’s a fashion enthusiast from her childhood, started her own t-shirt business when she was 18.
Who should follow this blog?
If you are a fashion lover and want to learn the new styles of Indian fashion, you should absolutely subscribe to this blog.
This blog has over 100,000 followers on Facebook and a lot more fan base across all the other social media platforms such as Twitter, Instagram as well.
7. Let’s Expresso
Who runs the blog?
Tanya Virmani is the owner of this blog that was launched in 2011. It is one of the top blogs in India that’s partnered up with some of the biggest fashion brands like Dove, Lakme, Veet, Kaya etc.
Who should follow this blog?
This is a fashion, beauty, food and travel blog that focuses on latest Fashion Trends as well as improving your lifestyle.
If you want to get the fashion and beauty ideas in a fun and stylish writing tone, you should definitely subscribe to her blog to get the latest updates on Indian fashion trends.
8. Shalini Mehta
Who runs the blog?
Shalini Mehta, a Mumbai based fashion stylist runs the blog who was graduated from National Institute of Design.
She has a wide range of expertise in fashion, styling, Cinema, TV etc.
Who should read it?
If you want to follow high quality content related to fashion and styling, you should definitely check out this blog as their main content marketing strategy is what I also believe “content is the king”.
9. The Snob Journal
Who runs the blog?
Aashna Shroff, a Mumbai based female blogger runs this amazing blog. She covers everything from fashion to beauty to lifestyle related tips on this blog.
Who should follow this blog?
It’s exclusively for fashion and lifestyle enthusiasts who are looking for insights and tips and lifestyle and trendy fashion updates.
She also frequently shares her travel diaries so you can refresh your mind and also come up with new travel ideas.
10. Style Inked
Who runs the blog?
Manvi Gandotra is the owner of StyleInked.com that was launched in 2012 and quickly become a go-to fashion source for most fashion enthusiasts.
Who should follow this blog?
This blog is your personal guide to fashion trends in India. one of the things I like about this blog is it has a separate page called “DIY Projects” where all the do it yourself guides are discussed in detail.
Manvi also has years of experience in the fashion industry and she’s a fashion designer herself, so you will get the insightful guides on fashion.
11. Beauty n Best
Who runs the blog?
Shreya run this blog which mostly talks about all your style and beauty needs.
Her blog is a popular destination for most people where they search for beauty, fashion and skincare related advice.
Who should read Shreya’s blog?
If you’re looking for your daily dose of make up tips, this blog is just for you.
Not only this blog covers everything related to fashion, design and lifestyle but it also covers insightful reviews around top beauty brands where you can find some honest reviews.
12. Tashiara
Who runs the blog?
Tashiara who is a Delhi based blogger runs the blog which has quickly became a go-to source for young girls, boys and women.
Why should you follow?
Tashiara is your personal guide to stay updated about the latest fashion trends, fashion styles, incredible ideas and tips on latest fashion, DIYs, how-tos and much more.
Headover to Tashiara and you will not only be surprised with all the fashion tutorials you will see but you will also love her writings.
13. The Shopaholic Diaries
Who runs the blog?
Nitika Bhatia is the blogger behind this amazing blog. Nitika is a fashion & lifestyle blogger since 2011 and she’s also a social media strategist.
She is also an MBA and digital marketing strategist by profession and shares some of the best fashion advice on her blog called The Shopaholic Diaries.
Why should you follow?
The Shopaholic Diaries is a must read Indian blogger for anyone who wants to find the trend setting content around shopping, fashion, beauty and style.
Besides that she also runs a YouTube channel where you can find all the video tutorials around fashion and lifestyle and on her blog she mostly shares her lifestyle experiences, fashion trends, shopping tips and tricks, personal style, giveaways and so on.
14. Sayeri Diary
Who runs the blog?
Sayeri is a mother and fashion blogger from West Bengal is the founder of this amazing best Indian fashion blog which mostly covers fashion, lifestyle, wedding tips, movie related stuff and so on.
She is also has been featured as top Indian fashion blogger in Feedspot and shares personalized fashion and beauty related tips for her audience.
Why should you follow?
Sayeri mostly loves to write reviews on different beauty and fashion related products including skin care, makeup and so on.
One more good reason to follow her blog is she also shares movie reviews (English, Hindi and Bengali) along with Motherhood related advice and so on.
15. New Love – Makeup
Who runs the blog?
Bhumika Thakkar runs this amazing Indian blog called New Love Makeup. She is a 29 year old Chartered Accountant (CA), Company Secretary and a Certified Financial Manager by education.
On her blog she mainly talks about Beauty, Fashion and Lifestyle blogging who has been blogging since 7 years now.
Why should you follow?
If you’re looking for an online platform where you can learn more about the latest fashion, Indian latest fashion trends, lifestyle advice along with skin care, makeup and so on, you must check out her blog.
Apart from the blog, Bhumika also runs a YouTube channel where she mostly talks about fashion, beauty and lifestyle. So if you’re looking for the best fashion trends, go check out her blog.
16. IndiaFashionBlogger
Who runs the blog?
This blog is run by Kajal Mishra who has collaborated with top Indian brands like Alberto Torresi, Asus Zenfone, Celebrity Face, CouponDunia, Fgali, Goa Tourism, Gionee, IML Jeans, Jabong, Rena Love and so on.
Kajal spent last 5 years in banking with IDBI bank.
She started her blogging career in 2012 initially as a hobbyist blogger later to become a full-time blogger from India.
Why should you follow?
IndiaFashionBlogger.com is offering some of the latest fashion related content, styles and trends along with some articles around travel since 2015.
If you’re someone who’s looking to explore new places in India, find some latest fashion outfits and follow the luxurious fashion trends, then this blog is a must read for you.
17. Vogue Fashion India
Who runs the blog?
Vogue is the only exception in this list.
It’s not originally from India but Vogue fashion India blog is a must read for anyone who wants to follow latest fashion updates and lead a luxurious lifestyle. This is a multi-author blog.
Why should you follow?
Vogue India is mainly a fashion and lifestyle magazine that covers a wide range of topics including fashion, beauty, culture, living and so on.
18. Corallista
Who runs the blog?
Corallista is one of the #1 makeup and beauty blogs in India which is read by thousands of people all around the world.
Ankita is the author and editor of this amazing blog who’s also a graduate from IIT Bombay.
Why should you follow?
On Corallista, you will find a ton of useful product reviews around makeup, skincare and occasional hair as well as body care products.
Besides that, you’ll also discover a wide range of makeup tutorials, looks, celebrity makeup breakdowns and so on.
19. Peaches & Blush
Who runs the blog?
Peaches & Blush is run by female blogger Mehak Sagar who is also an entrepreneur and also the founder of another incredible blog called Wed Me Good.
She also has a Tedx talk on changing career paths and her blog Peaches & Blush has been featured on top platforms like Femina, Cosmopolitan Magazine.
She also named amongst the Top 5 Most Influential Bloggers in Delhi by HT City.
20. Elan Street
Who runs the blog?
Elan Street is run by multiple people where you can find celebrity stylists tips, avail personal shopping tips, wedding styling, fashion advice and so on
Why should you follow?
If you want to learn about the latest fashion products & personalized and on demand style advise, Elan Street is the right blog to follow.
It is considered as one of the best urban fashion blogs in India which has thousands of followers on social media sites including Instagram, Facebook and twitter.
How do most fashion bloggers make money from their blogs?
This is an interesting question and also one of the most asked questions as well. So we tried to include it a separate section here to help you provide you the best answer.
Most of the bloggers earn money from their blogs in a ton of ways ranging from:
- Affiliate marketing
- Events
- Brand collaborations
- Advertising
- Sponsored content
Let’s briefly talk about each one of them so you can understand even better about how most of them are making money from their blogs.
Affiliate Marketing
Almost all of the blogs mentioned above use affiliate links on their blog posts to link directly to products that they use or recommend (such as clothes, accessories, tools and products etc).
There are also bloggers who wear custom made clothes or accessories and post them on to sites like Pinterest, YouTube, Instagram etc along with the affiliate links to let their audience buy. In return, they will get paid based on either clicks or a percentage of total sales made from their affiliate referral links.
If you’re also a fashion blogger and looking to make money through affiliate marketing, we recommend you to check out these best affiliate programs and pick the best performing products that suit your target market.
Events
There are so many bloggers who attend events or organise fashion events where they make decent money from each and every event they organise. Not only events allow them to make money but they expose themselves with other brands, people and more.
rand Collaborations
The #1 biggest advantage with fashion blogging is that you can use blog posts, Instagram, Youtube videos, Pinterest collaborations and so many other mediums to promote other brands and easily make money from online.
That’s the reason why majority of these bloggers use a ton of ways to collaborate with brands to promote their products and take money or commission in return.
Advertising
There are basically two ways most fashion industry bloggers make money through advertising. One is banner ads (by showing banner ads within their site either within pages or sidebar or footer) and the other is display advertising (such as using AdSense ads, Infolinks, Media.net and so on).
Although display ads are widely used by if you’re running a fashion blog, we recommend you to focus more on getting banner ads from sites like BuySellAds.com so you can get paid more for your traffic. Banner ads mostly depend on several things listed below
- Cost Per Impression i.e. how many people see your ad
- Cost Per Click i.e. how many people click on your ad
- Cost Per Action i.e. how many people actually try or buy a product you are advertising within your site
That being said, you can also give a try to display advertising and here are some of the best AdSense alternatives you can check out.
Sponsored Content
Sponsored content simply means you are promoting others content by taking money, products, services in return. We’ve been lately noticing one of the common things among these bloggers that they have become more transparent.
Whenever they are promoting sponsored contents, they are using the hashtags #ad #sponsored etc to indicate that the content is sponsored by a brand or company. Not only it help their audience understand that it’s a sponsored content but they love that kind of honesty which helps you increase your bottom line in the long run.
That being said, if you’re thinking to launch a fashion blog and make it profitable, we recommend you to check out the following post as it’s a must read for every fashion enthusiast.
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