With some of the upcoming Indian clothing brands expanding the RTW segment in the fashion industry, now is the time to realign our shopping habits to a more mindful approach as the world looks to support local businesses. In light of this, investigate some cutting-edge fashion labels that might offer assistance to Indian entrepreneurs. So, when you begin drawing up your new shopping lists, consider these homegrown fashion brands available online for a fresh wardrobe.
Creative director Anugrah Chandra’s print-focused label, Koai, brings the ancient Indian fabric technique of Dabu print to modern-day wardrobes. On luxurious fabrics like pure silk, chiffon, georgette, and satin, the ready-to-wear ensembles are covered in bright, eclectic graphics. With soft blouses, bustiers, breezy dresses, tailored jackets, and co-ord sets, you can give your collection a resort-ready update by choosing from geometric or botanical-inspired prints. 17 Looms is a brand that focuses on textiles. There, you can find easy-going block-printed shirts, transitional weather jackets, dresses, and co-ord sets that are perfect for a casual outing or your next vacation to the tropical islands. The in-house brand takes great pride in empowering the artisanal community with which it collaborates to improve India’s craft sector. 17 Looms was the idea of Nandini Shenoy, the CEO and founder of the online platform Pinkvilla. Shenoy started the company out of a passion she had developed while traveling through Jaipur’s textile-rich byways. Urban Suburban, based in Gujarat, is a one-stop shop for printed slip dresses, bohemian maxi dresses, and versatile separates that are affordable. The company was started by three sisters. Look to the label’s sharp blazers, playsuits, and draped dresses, all of which can be worn as evening wear, to upgrade your wardrobe with pieces that you can wear over and over again. Nori, a well-known brand among the new Indian clothing brands, offers ready-to-wear items with a high-fashion aesthetic that will make your wardrobe truly seasonless. Take a look at the label’s playsuits, tailored trousers, asymmetrical skirts, printed blouses, and other highly detailed garments. Look to white bodysuits with underbust piping or digital print outfits for a more modern look.
