Kodak’s Ektra could just be the ultimate camera phone


Kodak Ektra

Kodak, the company which once revolutionized photography is making a big comeback by bringing back the Ektra – its once-famous flagship camera. Although this time around, it’s reintroducing the Ektra as a smartphone. Ironic, because it was the smartphone camera that dealt the American company its final death blow. But will the Ektra reverse its fortunes?

Outdated Android Marshmallow, bulky body, a par-for-the-course processor – there are many reasons to write this one off. But just one to turn and take notice. The Ektra features a powerhouse camera. With a 21 mp beast on the back and a 12 mp selfie camera – it can do everything you’d expect out of a smartphone camera and more. Dedicated shutter button, advanced manual modes for exposure, shutter speed, ISO and white balance, an impressive video recorder, 32 GB inbuilt storage – Kodak’s put the yummiest details of a DSLR into this smartphone. As for modes, it offers a range of options from sport and zoom to panorama and bokeh. To add a special touch, Kodak added a Super 8 video recorder in the Ektra, which lets you shoot retro videos.

As for the appearance, Kodak’s given the Ektra a classy touch that’s reminiscent of pre-smartphone era cameras. Plus, it comes with a sexy leather cover.

Kodak’s Ektra phone

The Ektra’s impressive on the software front too. It comes with Google Snapseed, an advanced photo editing tool. The thick body and $550 price tag make it heavier on the pocket. But unlike Pixel and iPhone 7 Plus, it’s got a smaller 5’’ screen. It launches in December ­– so if you’re planning on buying the iPhone or Pixel purely for their killer cameras, you might just want to wait around a bit.