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Rihanna has unveiled her new clothing line at Paris Fashion Week. The singer wore a long, floor-length pale pink trenchcoat with matching trousers – accessorised with a fan – as she took to the runway.
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Her latest collection is called Fenty x Puma – combining her surname and the footwear and clothing brand for which she has designed the collection. She’s one of a string of pop stars who have launched their own clothing line. Beyonce, Pharrell and Kanye West have also previously ventured into the fashion world.
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Rihanna was said to be inspired by the concept of “Marie Antoinette at the gym” while designing the outfits. Colour schemes of ivory, pink, beige and army green dominated the collection, which was largely made up of hoodies, tracksuit bottoms and trainers.
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Floral prints, lingerie fabrics and touches of lace also feature heavily on both the women’s and men’s ranges.
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Sara Sampaio, Jourdan Dunn and Doutzen Kroes were among the famous faces spotted in the audience at the show.
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The collection received broadly positive reviews from critics. Vogue said Rihanna’s designs for the sportswear brand “had less to do with athleisure and more with the kind of subversive streetwear rumblings that have been coursing through fashion lately”.
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Women’s Wear Daily said: “Puma wanted Rihanna and it got her – sexy, sporty and confident about bad taste done well,” while InStyle’s review said the collection “was a perfectly digestible effort of graphic-street-athleisure wear, but also a fairly standard exercise in celebrity branding”.
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The outfits were unveiled on Wednesday at the Hotel Salomon de Rothschild in Paris, an intimate venue in the city centre.
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Rihanna, who became the creative director of Puma in December 2014, has also previously designed clothing for Armani and River Island.
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[Source:-BBC}