Ivanka Trump’s line of clothing and shoes has been dropped by US department store Nordstrom due to a sharp decline in sales after a campaign to boycott her range.
The luxury American chain said it had not bought her namesake brand for this year because of poor sales.
It follows a campaign by the Grab Your Wallet initiative, prompted by the emergence of Donald Trump’s “grab them by the pussy” comment in a recording from 2005, urging Nordstrom to ditch the range.
“We’ve said all along we make buying decisions based on performance,” read a Nordstrom statement.
“We’ve got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.
“Each year we cut about 10% and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
Only four Ivanka Trump shoes, ranging from £109.10 to £50.34, are on sale on the Nordstrum website now, and three of them are advertised at 40 per cent off.
According to the Washington Post, Shannon Coulter, of Grab Your Wallet, said Nordstrom previously had 71 Ivanka Trump items for sale.
The newspaper had published footage in October in which the then 59-year-old business tycoon boasted to Access Hollywood presenter Billy Bush: “When you’re a star, they let you do it”.
Ms Coulter responded three days later with a tweet to Nordstrom, asking the retailer to disassociate itself because Ms Trump continued to campaign for her father.
“The cause and effect here is very clear,” said Ms Coulter.
“Over 230,000 tweets and who knows how many millions of dollars’ worth of missed purchases later, they finally heard us.”
The Grab Your Wallet campaign has targeted more than 60 companies, including Trident, Macy’s, and the LA Clippers, to stop sponsoring Celebrity Apprentice and remove senior executives.
“The people who voted against Donald Trump may have lost at the ballot box, but they can win at the cash register,” said Ms Coulter, who claims five companies on its hit list have stopped selling Ivanka Trump goods.
A spokesman for MsTrump’s company said Nordstrom initially purchased some clothing, but not shoes, for the new year, but then changed its mind.
Ms Trump joined her father on an unannounced trip this week to pay respect to a US Navy Seal killed in Yemen.
The Independent revealed in July how the vast majority of Ms Trump’s clothes are not manufactured in the US, but in China and Vietnam.
Ms Trump’s company and Nordstrom has been contacted by The Independent for further comment.
[Source:-The Independent]
