The UK online clothing and footwear pureplay market will grow by £2.5bn in the five years to 2021, reaching a 9.8% share of the total clothing and footwear market. Growth via pureplays will be driven by more regular online purchasing, aided by frequent newness, online exclusives and free and convenient delivery – with Amazon, ASOS and Very.co.uk forecast to grow share.
Key Findings
– The online clothing and footwear market is forecast to account for 24.3% of all online retail spend in 2016, making it the largest online sector ahead of electricals and food and grocery.
– Online pureplays will account for 27.8% of the online clothing and footwear market in 2016.
– Stores remain highly influential in the retail sector – especially for younger shoppers, with 80% of 16-34 year olds’ spend made via physical stores. This puts online pureplays at a distinct disadvantage, and makes expansion into physical retailing more attractive.
– Shop Direct brand Littlewoods is on the decline with a forecast online pureplay clothing and footwear market share of 6.4% in 2016. With significant overlap in terms of product offer with its sister brand Very.co.uk, Littlewoods has lost relevance and destination status in the UK clothing and footwear market.
– Amazon is the best recognized online pureplay and remains front of mind for online shoppers, being viewed as a trusted brand. However, it has achieved somewhat limited success in clothing and footwear, despite a 57.9% online visitor penetration rate, owing to its focus on other products categories such as electricals, entertainment and homewares.
Key Topics Covered:
1. Introduction
2. The hot issues
3. What people buy
4. Where people shop
Companies Mentioned
- ASOS
- AX Paris
- Amazon
- Avenue 32
- Blue Vanilla
- Boohoo.com
- Calando
- Daisy Street
- Fashion Bible
- Finery
- Littlewoods
- MandM Direct
- Missguided
- My Theresa
- Nelly.com
- Net-a-Porter
- Pretty Little Thing
- Public Desire
- Sarenza
- Stylist Pick
- Very.co.uk
[Source:-Business Wire]
