Online Pureplays in UK Clothing and Footwear to 2021: Market to grow to 2.5 Billion – Research and Markets


The UK online clothing and footwear pureplay market will grow by £2.5bn in the five years to 2021, reaching a 9.8% share of the total clothing and footwear market. Growth via pureplays will be driven by more regular online purchasing, aided by frequent newness, online exclusives and free and convenient delivery – with Amazon, ASOS and forecast to grow share.

Key Findings

– The online clothing and footwear market is forecast to account for 24.3% of all online retail spend in 2016, making it the largest online sector ahead of electricals and food and grocery.

– Online pureplays will account for 27.8% of the online clothing and footwear market in 2016.

– Stores remain highly influential in the retail sector – especially for younger shoppers, with 80% of 16-34 year olds’ spend made via physical stores. This puts online pureplays at a distinct disadvantage, and makes expansion into physical retailing more attractive.

– Shop Direct brand Littlewoods is on the decline with a forecast online pureplay clothing and footwear market share of 6.4% in 2016. With significant overlap in terms of product offer with its sister brand, Littlewoods has lost relevance and destination status in the UK clothing and footwear market.

– Amazon is the best recognized online pureplay and remains front of mind for online shoppers, being viewed as a trusted brand. However, it has achieved somewhat limited success in clothing and footwear, despite a 57.9% online visitor penetration rate, owing to its focus on other products categories such as electricals, entertainment and homewares.

Key Topics Covered:

1. Introduction

2. The hot issues

3. What people buy

4. Where people shop

Companies Mentioned

  • ASOS
  • AX Paris
  • Amazon
  • Avenue 32
  • Blue Vanilla
  • Calando
  • Daisy Street
  • Fashion Bible
  • Finery
  • Littlewoods
  • MandM Direct
  • Missguided
  • My Theresa
  • Net-a-Porter
  • Pretty Little Thing
  • Public Desire
  • Sarenza
  • Stylist Pick

[Source:-Business Wire]